About me · Career arc
My career began with physical products, licensed brands, packaging, and national retail launches. That foundation taught me how customer desire, commercial constraints, operations, and execution determine whether an idea succeeds. I carried those lessons into digital product leadership—eventually directing interconnected portfolios across growth, commerce, subscriptions, content, and customer data.
Past experience
Before leading digital portfolios, I learned how products move from concept to shelf: balancing customer appeal, brand integrity, production constraints, retailer requirements, budgets, and launch deadlines.
Helped develop hundreds of products across ten youth brands as the design team grew from two to ten. I later managed workload, quality, photography, packaging, planograms, and retail presentations for Target, Walmart, TJ Maxx, and other national retailers.
Translated major entertainment properties into cohesive product and retail systems. I led design for Hello Kitty and contributed to Disney, Nickelodeon, and Girl Scouts programs spanning product concepts, packaging, displays, seasonal assortments, and retailer-specific launches.
Directed the brand and commercial presentation of a private-label cosmetics portfolio. The work connected product concepts, packaging, photography, trade-show environments, budgets, and client delivery for partners including Saks Fifth Avenue, Nordstrom, and Market America.
Co-founded a design studio serving emerging and established brands across identity, packaging, photography, responsive websites, ecommerce, apps, and editorial design. The work made the transition from creating individual assets to shaping complete customer experiences.
