DIRECTOR OF PRODUCT
Turning customer desire into connected product ecosystems that drive growth.
I lead product strategy where content, commerce, and subscriptions aren't separate bets. They're one growth engine.
Learn more ↗︎
What I lead
Product strategy, growth, and the systems that connect them.
Product strategy
Set the strategic sequence behind an 11-year platform transformation—from measurement foundation to connected ecosystem.
Product ecosystems
Connected free content, signup, personalization, and commerce into one system—turning a 16M-session audience into a measurable customer journey.
Growth & monetization
Built a recurring-revenue membership from an existing engagement habit—VIP membership, from $0 to real MRR in year one.
Commerce & subscriptions
Modernized a dual-currency checkout system spanning cash, virtual currency, and an entire product catalog.
Customer intelligence
Built behavioral measurement and identity systems that turned assumption-driven decisions into evidence-driven ones.
Cross-functional leadership
Directed a cross-functional team through three major platform transformations, reporting to the GM.
Areas of expertise
Where strategy, customer experience, and commercial systems connect.
My range reflects the work required to lead an interconnected portfolio—not a collection of isolated features.
Product strategyPortfolio transformationGrowth & monetizationSubscriptions & membershipsEcommerce & paymentsCustomer lifecycleProduct discoveryRoadmaps & prioritizationMetrics & experimentationCustomer intelligenceGo-to-market strategyCross-functional leadershipBrand systemsExperience designContent platformsOperational modernization
A different route to product leadership
Before I designed digital journeys, I designed physical ones.
My career began in visual design, physical consumer goods, and retail merchandising. I learned how packaging, pricing, and customer behavior work together. Then I applied that same systems thinking to digital products.
Follow my career arc ↗︎Leadership philosophy
Good leadership is invisible. It shows up as clarity other people didn't have to ask for.
I set the direction so teams don't have to guess. I connect strategy, design, and engineering so nobody's optimizing in isolation. And I stay accountable for what happens after the decision is made.